Behind the Scenes

  • Holiday Warehouse Sample Sale - Texas

    Posted 30 November 2015

    Southward Apparel will host its first Holiday Warehouse Sample Sale on Dec. 19 at the Smart Barre studio in Alamo Heights from 1 p.m. to 6 p.m. The shopping event will feature Southward merchandise from current and past collections at discounts of up to 80 %!

  • Why We Love Lauren Sims <3

    Posted 13 October 2015

    We are absolutely in love with Southward's October Girl of the Month! Lauren Sims' love of fashion, her passion for her career and her strong faith are just a few of the reasons we are honored to see this Southern beauty wear Southward!
  • Why We Love Whitney Bischoff <3

    Posted 07 October 2015

    Get to know our Southward Girl of the Month! We are featuring Whitney because she is a strong Southern woman who makes a difference in the lives of others. Check out this blog to see why this month's southern belle is so beautiful inside and out <3
  • Cheers to 3 years

    Posted 05 October 2015

    We are so proud to have completed Southward's 3rd year of sales! We truly appreciate all of the love and support we have received throughout this journey! Take a look at this blog post to see some pictures from our Southward birthday celebration!


    Sammie & Miranda

  • THE SIMPLE LIFE Fall 2015

    Posted 25 September 2015

    Take a look behind the scenes of our Fall 2015 photo shoot!
  • Andi Dorfman for Southward Apparel

    Posted 25 September 2015

  • Austin Fashion Week Fall Preview

    Posted 25 September 2015

     We hope you enjoy our Austin Fashion Week Fall Preview!  View our full runway video here.  *Disclaimer* Music has been changed due to licensing.  
  • Cowboys & Indians Behind the Scenes

    Posted 25 September 2015

       We had such an incredible experience at our Fall 2014 photo shoot in Simi Valley, CA. Our crew consisted of Miranda Ward (Creative Direction), Samantha Pace (Creative Direction), Jon...
  • Roomie Forever Photo Shoot

    Posted 25 September 2015

    Roomie Necklaces by All the Wire - Behind the Scenes with Mat Wulff. View complete lookbook here.
  • Holiday Shopping Soirée

    Posted 25 September 2015

    Southward Apparel and Voge Boutique are hosting a Holiday Shopping Soirée on Dec. 12, 2014 from 5 p.m. to 10 p.m. The cocktail event will feature pop- up shops by...

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