Press

Lindsay Arnold

Dancing With the Stars' Professional, Lindsay Arnold celebrating DWTS's cast mate, Witney Carson's Bachelorette Bash with all these amazing gifts! Including our 'Take Me Dancing' Hallie Tank! Such fun bachelorette gift bag!

Fab Fit Fun

Our fav v-neck, 'Will work for Champs was featured in Fab Fit Fun's "12 Boozy Holiday Gift Ideas". This v-neck is the best gift to give to that one friend who loves bubbly! This will definitely score you brownie points this holiday season! 

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Jana Kramer

Check out our new celebrity fan, Jana Kramer, with our Mini Boots Poncho at her baby shower! She is absolutely glowing! We are forever Jana fans!

Bustle

Our 'Pretty as Peach' Reverse Slouchy Sweater, was featured in Bustle's 'T-Shirts that Promote Kindness'. Check out this article it's bursting at the seams with good vibes!

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Lennon Stella

Actress/Songstress from ABC's 'Nashville' and the duo Lennon & Maisey, Lennon Stella, getting cozy in our 'Bluebonnets' Crew! She is gorgeous!

Lee Ann Womack

Grammy Award winning country artist, Lee Ann Womack in Southward's Best seller, Stars & Stripes racerback during the CMA's with Bevo! Hook Em' Horns!

Tidbits

Tidbits-San Antonio, featured Southward Apparel in their local shopping inside scoop! Embrace your roots in one of our tees featured on our website and at Smart Barre-Texas!

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Fashion Times

Southward Apparel's 'Coffee,Work,Wine' was featured in FashionTimes.com's "10 Most Wanted Items of the Week". This cozy sweater sums up all of our days!

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Lauren Sims

Southward's October girl, Lauren Sims is looking gorgeous in our Best Seller, "Hello My Deer" Belle Sweater. She is a true Southern beauty!

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Whitney Bischoff

The beautiful, Whitney Bischoff looking cozy chic in our Southward’s Best Seller ‘Coffee,Work,Wine’ Reverse Slouchy Sweater.

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Katey McFarlan

Chronicles of Frivolity blogger, Katey McFarlan looking stunning in our ‘Lover’s Lane’ Reverse Slouchy Sweater during her honeymoon in Maui.

Jessie James Decker

Jessie James Decker showing off her adorable baby bump in our ‘Love’ tee before her show in Nashville.

Miranda Lambert

Miranda Lambert rocking our 'Giddy Up' Athletic Sweater during a private show with Blake Shelton.

Style News

Southward's Collaboration with the gorgeous, Andi Dorfman, to create the Love Tee! Her inspiration from her very own love story.

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San Antonio Magazine

Southward Apparel featured in San Antonio Magazine. Southward Apparel is an LA brand inspired by our southern roots.

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Andi Dorfman

The 'LOVE' tee designed by The Bachelorette's Andi Dorfman.

Austin City Limits Music Festival

Our Capsule Collection was a collaboration between us and The Austin City Limits Music Festival. That was sold exclusively online and at The ACL Festival.

Cara Loren

Fashion Blogger, Cara Loren, pairs Southward's 'Chief' sweater with a high wasted skirt for a fun and unique look. 

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Liana Liberato

Actress, Liana Liberato spotted wearing our Limited Edition 'Gold Texas' Sweater.

Austin Fusion Magazine

Austin Fusion Magazine takes a look into our exclusive design's from Austin City Limits music festival & finds out what inspires us. 

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Holiday Shopping Soiree

Southward Apparel's Holiday Party with Voge Boutique at the Oxygen Room & Beauty Bar! The biggest San Antonio shopping event of the year! Shop.Ship.and Be Merry!

Addison Magazine

Addison Magazine featuring Southward Apparel, graphic tops that can be easily paired with anything that is already in any woman’s closet. 

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The Fashionistas Diary

Which Way to Marfa? We love the Marfa Tee paired with solids & prints! 

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Miranda Lambert

 Miranda Lambert spotted in Dallas rocking our 'Kiss Me I'm Texan' PE Sweater.

Tori Gonzales

Tori Gonzales from Bravo's Courtney Loves Dallas and founder of All The Wire looking fabulous in our Limited Edition 'Gold Texas' Sweater.  

Courtney Kerr &
Tori Gonzales

Courtney Kerr and Tori Gonzales from Courtney Loves Dallas rocking our Southward favorites. 

Courtney Kerr &
Tori Gonzales
MARFA TEE

We teamed up with Tori Gonzales from Bravo's hit show Courtney loves Dallas to design the perfect live in tee. The 'Marfa' tee is a fan favorite. 

Lauren Scruggs

 The beautiful, Lauren Scruggs deciding what Southward sweater she should pack to NYC. Should she take our Limited Edition 'Gold Horse' Sweater or 'Southern Luxe' PE Sweater or both?

Lauren Scruggs

Fashion blogger, Lauren Scruggs skateboarding around Los Angeles, in our Limited Edition 'Gold Texas' Sweater

Cowgirl Magazine

Our best seller, 'Meet Me at the Rodeo' Racerback tank was featured in Cowgirl Magazine.

Emily Maynard

One of our favorite Bachelorettes, and Fashionistas looking stunning & concert ready in our 'Southern Belle' tank. Her tips on summer concert attire are perfect!

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Ashlee Frazier

The Bachelor, Bachelor in Paradise star & Texas native pairs our 'Meet Me At The Rodeo' Long sleeve with cutoffs and chic boots for an adorable Houston Rodeo outfit.

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Ashlee Frazier

Gorgeous, Ashlee Frazier, poses in our 'Hillbilly Heart Throb' Tee for a blog about being fun & witty no matter what your age. 

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Ashlee Frazier

We love Ashlee in our 'Wild Flower' Tank! She accessorizes it perfectly, choosing the perfect bandeau for an open back creating a unique & classy look. 

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Ashlee Frazier

Fashion blogger, Ashlee Frazier, pairing our 'Stars & Stripes' bestseller with cute boots for her Houston Rodeo concert look. She is a beautiful 'Lone Star Stunner'!

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Rose Falcon

Singer and Songwriter, Rose Falcon wearing our 'I Love Country Music' Racerback while performing during a show.  

Dallas Culture Map

Sammie & Miranda posing for Dallas Culture Map with some must have designs. 

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Cheeky Chicago

 

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Austin Fashion Week

We loved being apart of Austin Fashion Week, Southward has never looked so good! 

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Cowgirl Magazine

 

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Kendra Scott

One of our favorite companies to collaborate with, Kendra Scott, paired Southward with some gorgeous pieces for a fun & flirty look. 

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Southern Living

Southern Living, featuring Southward as a Texas bred Tee you could live in! We love Southern Living and their take on our southern inspiration!

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Star Style

Star Style featuring our bestseller, the 'Southern Belle' tank as seen on Emily Maynard. 

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The Darling Detail

 

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Where Wear in the City

Texas girls taking the LA fashion scene by storm! We love Where Wear in the City and adore our 'Southern Belle' v-neck worn beautifully in the south or the big city! 

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Little Tin Soldier

Fashion Blogger, Linda Dearie, not only wears our comfy 'Southern Belle' v-neck but embodies what it means. We love her take on what being a southern belle truly means!

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Texas Style and Substance

Texas Style and Substance featuring Southward Apparel and our back story of what led us to create this LA brand inspired by southern roots. 

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Great Day SA

What an amazing experience at Great Day San Antonio! Tune in for some great tips for winter styling tips, while staying true to your southern roots!  

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